Every year, National Coeliac Associations around the globe use this day as an opportunity to raise awareness among the public on coeliac disease and other gluten-related issues.

In different countries, campaigns and informative sessions are organised during this week to share information about the latest research, treatments, early diagnosis campaigns and diets that can help people with coeliac disease and gluten-related issues to improve their well-being and diminish the discomfort related to life-long rigorous treatment and diet.