To help reduce rising rates of skin cancer from overexposure to the ultraviolet (UV) rays of the sun, the National Council on Skin Cancer Prevention has designated “Don’t Fry Day” to encourage sun safety awareness and to remind everyone to protect their skin while enjoying the outdoors.

The National Council encourages everyone, including non-profit organisations, local, state, and federal governments, public health professionals, and educators to promote the importance of skin cancer prevention and sun-safety behaviours to use the free Don’t Fry Day material and resources.